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The term, Competitor Analysis has the most prominence in the field of Digital Marketing. Everyone wants to stay on top of SERP rankings. Sometimes you may notice that your most performing keywords suddenly out-ranked and replaced by another website. This advanced SEO competitor analysis guide and checklist will help you to find strengths and weaknesses of both your website and your competitor’s site.
Securing a top place in Google search results is never be so easy task in this competitive area. SEO competitor analysis is the only key to overcome your competitors and achieve the success in SEO game.
Before 2016, achieving top rankings in Google search results can be possible with some basic on-page SEO tricks and black-hat SEO practices, but now with emerging huge online marketing competition, it becomes a more tough task.
What Is SEO Competitor Analysis?
SEO competition analysis is nothing than researching and spying on our online competitors and hack their SEO strategies and tactics to improve your SERP rankings. The best thing is, when you determined to do SEO competitive analysis, your competitors are always open. Literally, their every move, every action they take to improve their website rankings and drive traffic to the website are there out for the world to see.This is the major advantage for every webmaster.
Why it is important to know your competitors:-
Many businesses, startups, brands and bloggers invest thousands of dollars in their SEO campaigns — but a right competitive analysis can make a huge difference in your SEO strategy and tactics, this you can find what exactly works and save both the money and time with doing unnecessary things.
Using website SEO competitor analysis/research tools like SEMRush, Open Site Explorer, Alexa, SpyFu and SE Ranking you can spy on your competitor’s websites and figure out the strengths and weaknesses and research competitor keywords so you can create a better strategy to ditch your online SEO competition.
How To Find Your Online Competitors?
1. Identifying your top/most important keywords:-
Competitive analysis usually starts with finding your online competitors for your top keywords, you’ve already an idea of what those keywords are. right? But if not, there is a way to find your top keywords:
- What is the purpose of your website and think of keywords.
- Look at other websites in your niche, find keywords of their landing/most important pages.
- Run their URLs in SEMRush or SpyFu to find their top keywords.
2. identifying SEO competitors using Google search:-
Google your top/most important 10 keywords and make a list of top 10 search results for each keyword. If a site showed up for almost every keyword in your list, it’s a pretty good indicator that they are top in your industry. If the sites showed up for 2 or more keywords, consider them as your competitors.
3. Use the “Related:” search operator in Google:-
This might be old forgotten search operator but it still works better similarly as SimilarWeb. But the results will come straight from Google so the data will be that what Google feels most related to your site.
4. using SimilarWeb to identifying SEO competitors:-
SimilarWeb is a great free tool for competitive analysis. You can run your website url to find similar websites/competitor sites. The great thing about this tools is that you can enter your competitor’s website to find out more related sites. The free version of the tool will get only 10 results.
How To DO SEO Competitor Analysis?
A 4-Step guide to do/perform advanced competitive analysis for businesses, brands, startups, webmasters and bloggers.
- Identify your online competitors.
- Identify your competitors SEO strategies and tactics.
- Assessment competitors strengths and weaknesses.
- Do as much you can to ditch/out-rank your competitors.
SEO Competitor Analysis Checklist:
1. Research on Your Competitor’s Content and Keywords:
Content means not just that amount textual content on your competitor’s web pages and blog posts, but the content is everything that makes up the competitors website. All the text, Images, videos, and documents such as pdf’s etc,. Look at their sites that point of view to see what makes up their content structure. Also, Perform keyword competitor analysis to find out for the keywords that their content is ranked in SERP’s.
Analyse keyword competition and choose the best relevant keyword for your content.
2. Research Their Link Profile: Find From Where And How They Are Getting Backlinks?
As we all know backlinks has high weightage in the ranking factors. So, it is very important to digg into your competitors backlink profile, analyse how many backlinks they have and from where and how they are getting backlinks? To research their link profile use tools like Open Site Explorer, ahrefs, Majestic and if you are looking for a free tool, try Backlink Watch (with Limited data and sponsored ads). Digging through your competitor’s backlink profile is a long and boring process, but it is the most important task in SEO and the potential way to build powerful backlinks, also you can learn a lot about your industry along the way.
3 common methods to build high-quality backlinks:-
- Participate in online niche forums.
- Find the guest posting opportunities on other related (high DA) websites/blogs.
- Find online influencers, bloggers and affiliate marketer to work with.
Pro tip for build backlinks:-
- Always keep in mind that you don’t want to get links from each and every site that your competitors have linked. Review their domain authority and quality before you get a backlink. Otherwise, you might end up with a Google penalty.
- Avoid link exchange.
3. Analyse Your Competitor’s Website to See How Well It Is Optimised.
There are many online SEO tools are available in the market to perform competitor analysis, choose the right one for your need.
Note: All tools always not so precise so it is advised to use multiple tools for better results. Such as SpyFu, SEM Rush, Alexa Monitor Traffic, Ahref and MOZ SEO tools are my favourite.
4. Look into Their Social Media Profiles and Networks.
Social media profiles can reveal some important aspects that you may not find in website navigation structure. It reveals how they are communicating with their audience, what promotions they are offering and what certain landing pages they are using to attract their audience.
5. Analysing Competitor’s Web Archives.
Last but not least, the Internet archives Wayback Machine will capture all websites in particular moments in time. These archives can reveal such as “when your competitor’s website first visible online”, “what updates they’ve gone through” and “how often they are updating”.
If you do not want your online competitors to spy on your website through Wayback machine, then insert this tiny code in your “robots.txt” file.
User-agent: ia_archiver Disallow: /
The efficiency of researching your online competitor’s websites can depend on all that resources you have allocated. Also, it can take less than an hour if you are an efficient data miner. We hope this article can help you how to perform SEO competitor analysis. Wishing you great success on the internet…
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