Google intentionally pushing webmasters to optimise their websites/blogs for mobile device compatibility, while people spending much time using their mobile phones. With this, in terms, mobile marketing has given more prominence in the field of Digital Marketing. Here I’m some effective Mobile SEO Tips to optimise your website/blog for mobile marketing and search rankings as well.
In 2016, Google introduced mobile-first index system to provide the best user experience for their mobile users by prioritizing mobile-friendly websites. This new indexing system will first look into the mobile version of your website to determine the ranking. Websites without a mobile version or poorly optimized mobile websites will drop out even further in search engine results pages (SERPs). But, the good news is this Mobile SEO is simple and easy to do yourself tasks.
Advanced Mobile SEO Tips for Mobile Marketers:
Mobile SEO is nothing than a conventional SEO, creating content and tagging to make it stand out online. These white-hat mobile SEO tips will help you to avoid search engine penalties and maintain better online visibility.
Using Google My Business for mobile online marketing.
One of the most important and effective mobile marketing move that business owners can do is signing up for Google My Business account.
It is free and simple, by filling the information to the best of your ability and add more possible pictures of your business. When people searching for the keyword that is related to your business, there is more likely to visible your information first. So, think of using it for mobile marketing.
Using social media.
According to reports, average mobile users spending their 80% of the time on social media of the total times they are spending on the mobile. These social media sites bring a huge amount of traffic to your website. So, to improve visibility to mobile users, priorities your social media marketing strategy. The frequency of posting, Quality of content and optimised social media campaign will help your brand stands out.
Take advantage of plug-ins for mobile SEO.
If your website uses WordPress or another content management system (CMS). you can use various plug-ins to improve your mobile site more user-friendly. One of the popular CMS, WordPress offers a large number plug-ins to optimize images, improve speed and take care of other important mobile SEO factors.
WPtouch is the popular universal WordPress plug-in that will create a Google-approved mobile version of your website. If you can’t afford a professional to update and optimize your website, try these plug-ins to build a mobile-friendly website and improve visibilities.
Use keywords for mobile users.
It is proven that mobile users search differently than other desktop users. Optimize your content for mobile keyword search phrases to show up your content to the right people. Find the right tools to find the right keywords for your content, you can find keyword comparisons by the device in Google’s Search Console.
Improve page loading time.
When it comes to mobile SEO, page loading time is the most important issue. There are many factors that define the page loading time.
Gzip compression, Image optimization and using google AMP (Accelerated Mobile Pages), there are some tools and plug-ins to perform this tasks and improve the faster loading mobile web pages.
Digital marketing trend changed the whole scenario of marketing. Mobile SEO is became an most essential task for all bloggers and webmasters for mobile marketing.