The term, Competitor Analysis has the most prominence in the field of Digital Marketing. Everyone wants to stay on top of SEO rankings. Sometimes you may notice that your most performing keywords suddenly out-ranked and replaced by another website. Securing a top place in Google search results is never be so easy task in this competitive area. Competitor Analysis is the only key way to overcome your competitors and achieve the success in SEO.
Before 2016, achieving top rankings in Google is possible with some basic on-page SEO tricks, but now with emerging huge online marketing competition, it becomes a more tough task.
The good news is if you determined to do competitor analysis, your online competitors are alway be open. Literally, their every move, every action they take for online marketing and improve their website rankings are there out for the world to see.This is the major advantage for every webmaster.
Competitor Analysis makes you able to research on your online competitor’s websites using SEO analysis tools. With this advantage, you keep an eye on your competitor’s websites and figure out the strengths and weaknesses so you can create a better strategy to ditch your online competitors.
Here’s Checklist for Competitor Analysis:
Research on Your Competitor’s Content and Keywords
Content means not just that amount textual content on your competitor’s webpages and blog posts, but the content is every thing that makes up the competitors website. All the text, Images, videos, and documents such as pdf’s etc,. Look at their sites that point of view to see what makes up their content structure.
Analyse Competitor’s Website to See How Well It Is Optimised.
There are many online SEO tools are available in the market to perform competitor analysis, choose the right one for your need.
Note: All tools always not so precise so it is advised to use multiple tools for better results. Such as SpyFu, SEM Rush, Alexa Monitor Traffic, Ahref and MOZ SEO tools are my favourite.
Look into Their Social Media Profiles and Networks.
Social media profiles can reveal some important aspects that you may not find in website navigation structure. It reveals how they are communicating with their audience, what promotions they are offering and what certain landing pages they are using to attract their audience.
Analysing Competitor’s Web Archives.
Last but not least, the Internet archives Wayback Machine will capture all websites in particular moments in time. These archives can reveal such as “when your competitor’s website first visible online”, “what updates they’ve gone through” and “how often they are updating”.
If you do not want your online competitors to spy on your website through Wayback machine, then insert this tiny code in your “robots.txt” file.
The efficiency of researching your online competitor’s websites can depend on all that resources you’ve allocated. Also, it can take less than an hour if you are an efficient data miner. We hope this article can help you how to perform SEO competitor analysis. Wishing you great success on the internet…