Digital Marketing Jobs, salaries, and career opportunities in India:
After implementing technology in all sectors, the advertising techniques got changed a lot. If coming to internet advertising there are several platforms like Facebook, Twitter, Blogs, E-commerce, Mobiles, and all Social media platforms. Here are Digital Marketing Jobs details.
Digital Marketing is all about SEO and SMM because there are billions of users searching on Search Engines, and still crores of people using Social Media in their daily life. So, top companies to startup companies are looking for Digital Marketing experts. Especially in Telangana, there is a large scope to Digital marketers. Because Telangana has a large number of startup companies, also Telangana called as startup state in India.
Digital Marketing is the latest growing career in IT sector because every company need a Digital Marketer to execute online promotions. The Digital Marketing includes SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing), and E-mail Marketing. Digital Marketer career growth depends on his/her experience and skills.
What is Digital Marketing:
Digital Marketing is completely different from traditional marketing like TV’s, Radio’s, banners, and hoardings. The main speciality of digital marketing is we can display ads on interests basis, search history basis, location basis, and we can display retargeting ads to the users. Hence every company is recruiting Digital Marketers to implement Digital Marketing needs.
Most essential part of Digital marketing is SMM (Social media marketing). Implementing interests based and retargeting ads are very useful in social media marketing. Facebook is the king of social media marketing because still there are billions of users using Facebook on their daily life. Here are some Popular topics of social media platforms are Entertainment, Bollywood, Gossips, Celebrities, Cricket, and Sports.
Digital Marketing professional and who aspire to become Digital Marketer have to aware of Social Media Marketing, Mobile Marketing, Email marketing, copywriting and blogging. These skills will help in online promotions, writing reviews, and run social media campaigns.
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Job Profiles for Digital Marketers:
Digital Marketing Jobs and opportunities in increasing in India, and especially in Telangana. Because it is the place to Startups.Digital Marketers needs some specific skills to get better results. Some of the required listed below, which will give you an idea of Digital Marketing career. Read till the end. Also, visit our digital marketing page for more tutorials.
1. Search Engine Optimization (SEO):
In Digital Marketing the key to success is Search Engine Optimization (SEO). An SEO expert has to increase a particular website ranking and traffic. SEO is to optimize content, using Keywords, perform keyword research and get the website in a top list of search engines like Yahoo, Google and Bing. Backlinko.com will help in SEO for beginners.
2. Search Engine Marketing (SEM):
Google Adwords and Bing Ads is the best for SEM, this can promote your website in search results. If compared to Social Media Marketing Search Engine Marketing is little costly due to demand between competitors.
3. Social Media Marketing (SMM):
Especially in social media marketing, promoters can use online communities, social networks like Facebook, twitter, LinkedIn. This is the creative way to promote online. Report analysis, targeting audience, niche of the products will impact the result. A good optimized Ad can give good results, to get knowledge on this need to run some different social media promotions.
4. E-mail marketing:
Email Marketing is one of the old and better ways to promote products on the internet. Sending weekly monthly newsletters, sending latest product updates along with affiliate link is the better way to promote products online. This is the cheapest marketing and hardest to get email subscribers.
5. Mobile Marketing:
This is the Smartphone era, Smartphone users are increasing. Free data plans and low price tags attracting users to buy a Smartphone. Now, Mobile advertising is the top trend in India.
6. Web Analytics:
Web analytics is the key for Digital Marketing. Because of Web Analytics can analyse website traffic and user behaviour. For example, this report shows traffic details, user location, user behaviour, how much user spending time on a particular page. Also shows user navigation, landing pages and exit pages of a site.
7. Copywriter/Conversion rate optimizer:
Copywriters demand is growing because they can generate content and make presentations to attract readers. If you are good copywriter you can become a freelance writer. Copywriters are very useful in Search engine optimization (SEO) and Search engine marketing (SEM).
Digital Marketing Courses in India:
Learning Digital Marketing courses form IIM-Banglore, Lucknow, ISB-Hyderabad and Sikkim Manipal University to enter into this career. Also, some private institutions are providing digital marketing courses in India. Some of the best and well-known institutes are Digital Vidya, Delhi School of Digital Marketing.
Also, Interested candidates learn from the internet, there are several videos on Youtube which will explain and teach Digital Marketing. Digital Ready and Digital Nest institutes are best Digital marketing institutes in Hyderabad.
Note: Running a blog doing some social media promotions and analysing results will improve your Digital Marketing skills.
Demand for Digital Marketers and Salaries:
In these days all sectors need needs expertise digital marketers. Hence the demand for Digital marketers has grown up day by day. For example, if consider 2016 LinkedIn listed jobs mostly there are 25% of digital marketers, this will show the demand in Digital Marketing career. There are huge openings in Advertising agencies, MNCs, Marketing Companies, Tourism and etc…
In Digital Marketing Jobs, fresher may get monthly 25,000 to 6 lakhs salary per year. The basis on their performance and experience they will get up to 20 lakhs to 40 lakhs per year.
We hope you got an idea on Digital Marketing Jobs and its career opportunities. Thanks for Reading, keep sharing, let us know your opinion in the comment section, follow us on Facebook for more latest updates.